Multilingualism and the Informal Economy: A Case of Malela Market in Mufulira
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Pethias Siame1
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Department of Literature and Languages, Kwame Nkrumah University, Zambia
This paper explores the role of multilingualism in the informal
economy with particular consideration of trade at Malela Market in Mufulira,
Zambia. Being a mining town, the areas surrounding Malela Market comprise
people of different ethnicities who have migrated in search of employment and
business opportunities. The study is guided by two actionable objectives; to
identify languages that are commonly used as languages of trade at Malela
Market in Mufulira; and to establish the role of multilingualism in
facilitating trade at Malela Market in Mufulira. The Communication
Accommodation Theory (CAT) underpins this study. The interpretivist paradigm
was taken and the qualitative approach underpinned this study. As a case study,
data were collected through observations and semi-structured interviews. A
total of 25 respondents were interviewed and data was analyzed thematically.
The findings show that multilingualism plays a critical role in trade. It has
been established that the study area is a multilingual market flooded with not
only local languages and the officially recognized language of instruction but,
even some foreign languages such as Lingala and Swahili. The study also establishes
that being multilingual as a trader is perceived as an advantage, and brings a
sense of pride and belonging. On the part of the customers, the study
establishes that when a trader speaks their language, they feel more welcome
and gain trust in that person and this sense makes them want to buy from that
particular person. It is further established that the language situation in the
study area results in the rise of the phenomenon of translanguaging and
code-switching. The study reveals that although there are multiple languages,
they can be grouped based on frequency of use and the most frequently used such
as Bemba and English can be translanguaged among others. Finally, the ability
to communicate with people of various ethnicities influences the economic
performance in the informal economic area.